The Stylish, Functional, & Durable Everyday Backpack

Stories & Interviews

By Bret Hoffer (@silverfox_collective)

From the first moment of receiving my ISM, I was impressed with the packaging alone. I could sense the quality just from this aspect without seeing the bag. Once opened, it was another level. Sure it's just a bag, but as most of us have experienced, function and construction are traits that are missing from most carryalls. 


Not so with ISM! The multiple pockets and slots are designed with purpose. The mainstay of this bag above all others, for me, is the zipper system. I have no concern of these failing nor ripping at the seams as I have experienced with other products.  If you want an everyday carryall that is stylish, functional and durable, ISM is your last stop. 


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