After struggling to find a reliable bag as a working creative, Justin set out to design a backpack that safely held his tech tools but maintained a premium look for a reasonable price. He interviewed hundreds of creatives and industry experts to learn what people looked for in an everyday carry. Justin found the perfect balance between style, comfort, and function, to create the ISM backpack.
Here's a look at what's in Justin's bag.
Read more about our Founder's Story.